Handbook of consumer motivations: the psychology of the world of objectsMcGraw-Hill, 1964 - 486 pagine |
Sommario
TYRANNY OF THINGS | 1 |
HIDE YOUR NAKEDNESS Clothing | 75 |
Carpets 122 Carpet Sweeper | 117 |
Copyright | |
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Parole e frasi comuni
accepted achieved actually advertising American appeal aspects associated attitude basic beauty become body brand candy child cigarette clothes coffee color comes communication concerned considered consumer countries course create desire doctor drink drugs effect emotional example experience expression fact factors fear feeling function furniture give hair hand human important increased individual interest kind less light living look major material means milk mind moral motivations nature objects offer original particularly permit person play pleasure positive present probably problems psychological purchase reason relationship represents respondent result role sense serve shampoo shoes smoking soap social strong studies symbol taste things tion understanding usually woman women