Persuasion and Politics: The Social Psychology of Public OpinionBrooks/Cole Publishing Company, 1991 - 182 pagine This book should be of interest to political psychology, attitudes, persuasion, or social cognition, upper-level/graduate courses in psychology, also appropriate for political behaviour and public opinion in departments of political science and the persuasion course in communications. |
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1984 National Election 1988 presidential election abortion analysis argued asked attitude change attribution theory authoritarian personality behavior Cacioppo campaign candidate Center for Political Chapter cognitive complexity conservative consistent death penalty discussed dogmatism Dukakis effect elaboration likelihood model Election Study conducted emotional evaluations example Fishbein and Ajzen Georgoudi groups ideological important income individual's individuals influence liberal liberal/conservative mass media Michael Dukakis Milburn National Election Study negative particular persuasive communication poisonous pedagogy political attitudes political ideology political schemas Political Studies political thinking polls position in society predict presented president presidential public opinion Reagan relationship respondents Rokeach Rosenberg Sample item scale schema activation schemas send troops social factors social judgment theory Social Psychology Source specific structure subjective norms suggested survey Table television tend Tetlock theory think about politics Tomkins Tomkins's value pluralism variables voters voting Willie Horton women