Word of Mouse: The Marketing Power of Collaborative FilteringGrand Central Publishing, 23 ago 2002 - 288 pagine Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. |
Sommario
Be a Customer Agent | |
Maintain Excellent Service Across Touchpoints | |
Watch What I | |
Revolutionize Knowledge Management | |
Use Communities to Create Content | |
Turn Communities into Content | |
The Future of Collaborative Filtering and Recommender Systems | |
Altre edizioni - Visualizza tutto
Word of Mouse: The Marketing Power of Collaborative Filtering John Riedl,Joseph Konstan Anteprima non disponibile - 2002 |
Word of Mouse: The Marketing Power of Collaborative Filtering John Riedl,Joseph Konstan Anteprima non disponibile - 2002 |
Parole e frasi comuni
advertising agents allow customers Amazon Angara Barnes & Noble Best Buy better Business Applications buyers catalog chat Children’s Place chocolate Clinique collaborative filtering collaborativefiltering companies create customer trust customer’s database demographic DoubleClick eBay Email employees Epinions Expedia expert expertise Flutter.com Godiva Google Hollywood Video identify individual INPUT(S instance interests interfaces Internet knowledge Launch listen look MAINTAINING EXCELLENT SERVICE messages MovieLens offers online opportunity OUTPUT(S percent permission marketing PHOAKS preferences Priceline Procter & Gamble productofthemonth clubs purchase histories recommender systems recommender technology RECOMMENDER(S Reel.com ReferralWeb restaurants retail stores See’s sell sellers Skin Typing Slashdot someone Tacit tastes there’s they’re Ticketmaster tickets TiVo touchpoints Tracy Kidder update users viral marketing What’s wine Wine.com by eVineyard Yahoo Zagat’s