The Rise of the Creative Class: And how It's Transforming Work, Leisure, Community and Everyday Life

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Basic Books, 2002 - 404 pagine
93 Recensioni
Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives.Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises nearly forty million Americans, or more than 25% of all employed people. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

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Review: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life

Recensione dell'utente  - Derek Simon - Goodreads

I found the ideas in this book intriguing and compelling, but I didn't find them totally convincing, for a few reasons. First, Florida relies allot on anecdotal evidence instead of empirical evidence ... Leggi recensione completa

Review: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life

Recensione dell'utente  - Jay - Goodreads

Richard Florida vividly ties together the changing forces of our world into his pervasive theory describing the emerging values and needs of the Creative Class. He outlines what works and doesn't work ... Leggi recensione completa

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Informazioni sull'autore (2002)

Richard L. Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto.

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