books.google.it - Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic...http://books.google.it/books/about/The_Rise_of_the_Creative_Class.html?hl=it&id=4AcGvt3oX6IC&q=cultural&utm_source=gb-gplus-shareThe Rise of the Creative Class