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The intelligent buyer and the tell-tale seller

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Knopf, 1966 - 246 pagine
Critique of American advertising practices.

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Copyright

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Parole e frasi comuni

adver Advertising Age advertising agency advertising business advertising's agent American Anacin aspirin Association automobile billion dollars brands buyer-seller relationship called cents apiece century charges cigarette advertising cigarette smoking claims Clorox commercial Company Consumer Reports Consumers Union copywriter cost customers deceptive Dichter drug economic effect eggs example Federal Trade Commission food industry going headaches Hotpoint industry's intelligent buyer interest issue kind least less Lheureux look machine magazines manufacturers Micrin mind modern seller morality mouthwash never newspapers Ogilvy packaging president profit quoted Raymond Rubicam reader reason Reeves Rosser Reeves Rubicam salesman salesmanship selling Senator Hart simple standard Suggestabs sumer talking television tell tests things thought tion tising tobacco told Tono-Bungay trade journals Truth in Advertising Uncle Teddy vertising WILLY words wrote Yossarian Young & Rubicam

Informazioni bibliografiche

QR code for The intelligent buyer and the tell-tale seller
TitoloThe intelligent buyer and the tell-tale seller
AutoreDexter Masters
EditoreKnopf, 1966
Provenienza dell'originalela University of Michigan
Digitalizzato13 mar 2007
Lunghezza246 pagine
  
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