books.google.it - The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder's personal passion. The next wave, however, requires different...http://books.google.it/books/about/The_Next_Sustainability_Wave.html?hl=it&id=8v9w8gaHLOUC&q=corporate+responsibility&utm_source=gb-gplus-shareThe Next Sustainability Wave
