books.google.it - "[Mythologies] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating,...http://books.google.it/books/about/Mythologies.html?hl=it&id=BuLYyrScm1YC&utm_source=gb-gplus-shareMythologies
