Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print DesignJohn Wiley & Sons, 28 mag 2010 - 528 pagine The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre |
Sommario
2 | |
10 | |
Sustainability Means Business | 36 |
CHAPTER | 76 |
Building a Relationship | 82 |
Does the Selling Price Really Tell the Story? Ethics Based Marketing and Business | 88 |
Design as Bridge or Barrier | 98 |
Thing or Service? Eco Labeling and Eco Marketing Claims | 104 |
Materials and Processes | 249 |
81 | 285 |
98 | 296 |
103 | 304 |
Inks | 311 |
110 | 313 |
Processes | 334 |
Projects and Services | 384 |
How to Get It Right | 130 |
Who Are the People Choosing? EcoDesign in Three Easy Steps | 144 |
iv | 146 |
Change Management | 182 |
Whats Worth Doing? Permaculture Principles in Design | 191 |
Definition of Sustainable Packaging | 212 |
Natural Step Framework | 218 |
Altre edizioni - Visualizza tutto
Sustainable Graphic Design: Tools, Systems and Strategies for Innovative ... Wendy Jedlicka Anteprima limitata - 2009 |