books.google.it - A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however,...http://books.google.it/books/about/Cradle_to_Cradle.html?hl=it&id=KFX5RprPGQ0C&q=Ford&utm_source=gb-gplus-shareCradle to Cradle
