Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher EducationHarvard University Press, 30 nov 2003 - 328 pagine How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. |
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... university's success . With a shrewd eye for the telling example , David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school ...
... university's consum- ers are one of the most important inputs in its production process , and this is not the case ... University , where " useful knowledge " is a " deal of trash " —no returning , either , to the world envi- sioned more ...
... university — not the storybook idea , but the university at its truest and best — are values that the market does not honor ... university's business school ; strategies to create " buzz " in liberal arts edu- cation and legal education ...
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Sommario
This Little Student Went to Market | 11 |
Nietzsches Niche The University of Chicago | 33 |
Benjamin Rushs Brat Dickinson College | 52 |
Star Wars New York University | 66 |
MANAGEMENT 101 | 91 |
The Dead Hand of Precedent New York Law School | 93 |
Kafka Was an Optimist The University of Southern California and the University of Michigan | 110 |
Mr Jeffersons Private College Darden Graduate School of Business Administration University of Virginia | 130 |
The Market in Ideas Columbia University and the Massachusetts Institute of Technology | 164 |
The British Are Comingand Going Open University | 185 |
THE SMART MONEY | 205 |
A Good Deal of Collaboration The University of California Berkeley | 207 |
The Information Technology Gold Rush IT Certification Courses in Silicon Valley | 221 |
Theyre All Business DeVry University | 240 |
The Corporation of Learning | 255 |
Notes | 265 |
VIRTUAL WORLDS | 147 |
Rebel Alliance Classics Departments in the Associated Colleges of the South | 149 |
Acknowledgments | 315 |
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education David L. Kirp Anteprima limitata - 2009 |