Semiotics: The BasicsRoutledge, 7 mag 2007 - 328 pagine This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include:
A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area. |
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advertisements analogue arbitrary argued articulation binary oppositions communication commutation test concept connotation construction context conventions critics cultural decoding defined denotation Derrida discourse distinction dominant film framework function genre Gombrich Greimas Hjelmslev ibid iconic ideological indexical instance interpretation interpretive community intertextuality involves Kress Lacan language Leeuwen Lévi-Strauss linguistic signs markedness meaning medium metaphor metonymy Metz modes myths narrative natural noted notion object paradigm paradigmatic paradigmatic analysis particular Peirce Peirce’s Peircean photograph poststructuralist preferred reading readers realist reality refer referential reflect relation relationship represent representamen representation Roland Barthes Roman Jakobson Saussure Saussure’s model Saussurean seen semiosis semiotic square semiotic systems semioticians sense shot sign vehicle sign-systems signifier and signified social sound specific stance structuralist structure suggest symbolic synecdoche syntagmatic syntagmatic analysis syntagms television term theorists things tion tropes Umberto Eco unmarked Valentin Voloshinov verbal viewer visual Voloshinov words