Television and Its Viewers: Cultivation Theory and ResearchCambridge University Press, 9 set 1999 - 267 pagine Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. |
Sommario
Origins | 1 |
Methods of Cultivation Assumptions and Rationale | 20 |
Methods of Cultivation and Early Empirical Work | 42 |
Criticisms | 59 |
Advancements in Cultivation Research | 81 |
| 107 | |
Mediation Mainstreaming and Social Change | 137 |
How does Cultivation Work Anyway? | 172 |
Cultivation and the New Media | 198 |
Test Pattern | 220 |
| 251 | |
Parole e frasi comuni
adolescents amount of viewing argued associations audience average behavior beliefs cable channels Chapter cognitive Communication Research conceptions conservative correlations crime critical critiques cultivation analysis cultivation relationships cultivation research cultivation studies cultivation theory cultivation's Cultural Indicators dataset demographic dependent variables effect size elites environment estimates fact fear Figure George Gerbner Gerbner and Gross Gerbner et al groups Hawkins heavy viewers Hirsch hypothesis ideological images impact important interaction issues liberal light viewers mainstreaming mass media Mean World syndrome measures media effects message system meta-analysis methodological Morgan narrative NORC overall patterns perceived reality percent perspective political Potter problem programs questions real world relevant respondents role sampling error sex-role Shanahan Shrum Signorielli simply sion social control social reality specific stories subgroups symbolic violence television exposure television viewing television's messages tend tion tivation V-Chip variance Violence Profile watch
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Processing Politics: Learning from Television in the Internet Age Doris A. Graber Anteprima limitata - 2001 |