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academic achievement adolescents age group ambiverts areas attitude holders Baroda city change in attitude conducted control of AIDS Delhi developmental tasks Doordarshan E3 groups E3 treatment educational level English language competence environmental experimental treatment extent Faculty of Home fads and fallacies female findings flashcards food fads gain in knowledge girls Gujarati high majority higher Hindi films Hindi language Home Science housewives images of women income India Indian cinema influence of television instructional package intensity indices Jorhat district knowledge test learning low socio-economic M.S. University main effect male mass media mean scores medium mothers multimedia strategies news-seeking patterns newspapers overall percentage perceptions pollution post-test pre-test programmes projected puppetry reactions relation sample selected variables showed significant differences social street play t-test teachers television viewing terms of gain three instructional strategies tool TV advertisements Vadodara various video film viewers viewing television visuals women's images