Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're WorthGreenleaf Book Group, 2012 A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount. |
Sommario
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| 7 | |
| 8 | |
| 15 | |
secTion | 45 |
Boutique Experience | 65 |
When the Boutique Experience Goes Wrong | 71 |
MARKETING SELLING | 111 |
Building Your Database and Marketing Your Business | 121 |
The Lowdown on LowTouch Advertising Options | 139 |
Nurturing and Rewarding Your Best Clients | 147 |
How to Sell Boutique | 163 |
Rules to Live By as a Boutique Business Owner | 173 |
You CAN Be Worth Every Penny | 179 |
Acknowledgments | 189 |
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Worth Every Penny: Build a Business That Thrills Your Customers and Still ... Sarah Petty,Erin Verbeck Anteprima non disponibile - 2012 |
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