Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - David Chizum - GoodreadsKirp, David L. (2003). 'Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education.' Cambridge, MA: Harvard University Press. Due to economic pressures, the race to earn reputation ... Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Annie - GoodreadsAs I read this, I keep adding sticky notes so I remember to return to certain passages. Already I have six or eight stickies in the first 75 pages. Kirp offers an unexpected vantage point on higher ed ... Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Annie - GoodreadsMy dad is quoted several times in this book! :) p. 211 & 214 I think... Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Dave - GoodreadsThis is a great overview of the various ways colleges have integrated themselves into the free market, sometimes controversially. Kirp is urbane and funny, and the material is as engaging as any on ... Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Marianna - GoodreadsThis was by far my favorite of all required reading for my Higher Education Administration program. I would highly recommend it for anyone working or interested in higher ed or generally intrigued by ... Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Seth - GoodreadsIt's been awhile since I read this book but for those trying to get a handle of the marketing of higher education and its implication on the industry -- yes INDUSTRY of education, it provides a ... Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Burke - GoodreadsA fascinating account of how market forces, for better and worse, are changing the roles of higher education and the positioning of students from learners shaped by colleges to clients whose preferences shape colleges. Leggi recensione completa
Review: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Recensione dell'utente - Doug - GoodreadsThis book didn't prove to be the easy read that I had hoped... One thing I could take away was that being progressive doesn't always mean that the changes will stick. Leggi recensione completa
