Implanting Strategic ManagementPrentice/Hall International, 1984 - 510 pagine This book is aimed at teachers, general managers, and corporate planners. It provides a background history of the subject as well as providing a comprehensive treatment of strategic management. |
Sommario
1 Evolution of Challenges | 3 |
2 Evolution of Systematic Responses | 10 |
Chapter 4 | 15 |
Copyright | |
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analysis become behavior business areas business firm challenges Chapter 2.2 competitive strategy competitors complex concept corporate office cost criteria critical mass critical success factors cycle decision demand determine discontinuities discussed diversification divest economic economies of scale entrepreneurial entry environment environmental estimate example extrapolation firm's strategy flexibility free enterprise functional future competitive position global goals growth rate change historical identify impact implementation industries innovation internationalization issue management long range planning long term major management capability managerial market share matrix ment multinational needs objectives opportunities optimal organization organizational organizational architecture performance potential preferred priorities problems product differentiation profitability project management prospects ratio response result role SBA's SBU's Section shows social society socio-political stage step strategic investment strategic management strategic planning strategic posture strategic resource strategy formulation structure success factors synergy top management turbulence level typically vacuum tube variables