Buyology: Truth and Lies About Why We Buy
Crown, 21 ott 2008 - 256 pagine
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Cosa dicono le persone - Scrivi una recensione
Valutazioni degli utenti
LibraryThing ReviewRecensione dell'utente - shulera1 - LibraryThing
I'm not normally one to pick up non-fiction, but this one caught my eye. I had been thinking a lot about how the media influences my life, and this just happened to be on the "featured" shelf at my ... Leggi recensione completa
LibraryThing ReviewRecensione dell'utente - Scribble.Orca - LibraryThing
What did I think (that teasing little prompt to write a review)? Lindstrom's book reads more like a fiction novel! If you can wade through the overblown prose (read author's sense of self-importance ... Leggi recensione completa
This Must be the PLAce
Mirror Neurons at Work
Do You believe IN MAG 1c 2
Faith Religion and Brands
w HY d 1 d 1 c Hoose You?
Selling to Our Senses