Buyology: Truth and Lies About Why We Buy

Copertina anteriore
Crown, 21 ott 2008 - 256 pagine
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?

Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
 

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LibraryThing Review

Recensione dell'utente  - shulera1 - LibraryThing

I'm not normally one to pick up non-fiction, but this one caught my eye. I had been thinking a lot about how the media influences my life, and this just happened to be on the "featured" shelf at my ... Leggi recensione completa

LibraryThing Review

Recensione dell'utente  - Scribble.Orca - LibraryThing

What did I think (that teasing little prompt to write a review)? Lindstrom's book reads more like a fiction novel! If you can wade through the overblown prose (read author's sense of self-importance ... Leggi recensione completa

Sommario

INTR o Duc TI on
1
This Must be the PLAce
37
Mirror Neurons at Work
53
Subliminal Messaging
68
Do You believe IN MAG 1c 2
88
Faith Religion and Brands
107
w HY d 1 d 1 c Hoose You?
128
Selling to Our Senses
141
A N d T H E A N S W E R
166
Lets sp E N D THE NIGHT to get
177
G O N G Lusi O
194
AP PEN DIX 2 O 7
211
No TE s
217
BLI O GRAPHY
225
IND Ex
231
Copyright

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Informazioni sull'autore (2008)

MARTIN LINDSTROM is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

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