Color Management for Packaging: A Comprehensive Guide for Graphic Designers

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RotoVision, 2008 - 220 pagine
A one-stop color resource for all packaging and graphic designers

Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.

Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges.

A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

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Informazioni sull'autore (2008)

John T. Drew is currently a full professor at California State University, Fullerton. He is the coauthor of" Acuity 1.0, Color Management for Logos, Color Management for Package Design, " and "Choosing Color for Logos & Packaging." He is the author of "The Effects of Distance, Typographic Form, Color", and "Motion On 20/20 Vision and Acuity Color Matching System". Professor Drew is the coeditor of Design Education in Progress: Process and Methodology, and a member of the editorial board of directors for "Design Behaviors".

Sarah A. Meyer is chair of the Art Department and professor of graphic design at California State Polytechnic University, Pomona. She has taught at Virginia Commonwealth University in Richmond, the University of Utah, California State University, Fullerton, and has been a visiting professor of visual communications and motion graphics at Virginia Commonwealth University in Qatar. She is coeditor for the book series" Design Education in Progress: Process and Methodology" and "Design Behaviors".

Informazioni bibliografiche