E-commerceMcGraw-Hill/Irwin MarketspaceU, 2001 - 420 pagine A resource of eBusiness expertise designed to aid the formulation of new economy enterprise strategy. Topics covered include: framing market opportunities; Internet business models, customer interfaces, communication and branding issues; implementation, and evaluation. |
Sommario
Overview | 1 |
PointCounterpoint | 8 |
Market Infrastructure | 15 |
Copyright | |
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