Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation: Strategies for Successful Implementation

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Burgess, Stephen
IGI Global, 28 feb 2009 - 352 pagine
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Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy.

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.


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Web Presence Lessons for Small Businesses
Readiness for a Web Presence
Business Strategy and Planning
Web Presence Strategy and Content
Web Presence Hosting
Web Presence Promotion
Web Presence Governance
Evaluating Web Presence Success
A Look at the Future
What Led us Here?
About the Authors

Website Design

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Informazioni sull'autore (2009)

Stephen Burgess has research and teaching interests that include the use of ICTs in small businesses (particularly in the tourism field), the strategic use of ICTs and B2C electronic commerce. He completed his PhD in the School of Information Management and Systems at Monash University. His thesis was in the area of small business interactions with customers via the Internet. He has received a number of competitive research grants in these areas. He has completed several studies related to Website features in small businesses and the functions of Websites over time. He has recently edited two books and special edition of journals in topics related to the use of ICTs in small business and been track chair at the ISOneWorld, IRMA, Conf-IRM and ACIS conferences in this area.

Carmine Sellitto is a member of the School of Management and Information Systems at Victoria University in Melbourne, lecturing in the area of Management Information Systems, Internet technologies, and e-business. He gained his PhD from RMIT University where he was awarded the Business student prize for PhD innovation. Dr Sellitto has also published widely on topics associated with e-business, information management and technology, website analysis, tourism and IT, Internet-marketing, information quality and small business technology adoption. His articles have appeared in the Australasian Journal of Information Systems, Information Technology and Management, Journal of Information Technology and Tourism, International Journal of Retail & Distribution Management, Journal of Information Science and the Journal of the American Society for Information Science and Technology.

Stan Karanasios completed his PhD at the School of Information Systems at Victoria University, Australia in the area of small business and ICT adoption in developing countries. His research involved performing field research in Ecuador and Malaysia and developing recommendations for successful ICT adoption. He has also participated in a United Nations programme at the Palais Des Nations in Geneva in 2006 and published a number of journal articles. In addition to his PhD, Stan has worked for Monash University and RMIT University School of Business IT in the areas of e-government, rural development, small business innovation and capacity building. Recently, Stan joined the AIMTech Research Group at Leeds University in England as a Research Fellow and is working on a project that examines innovation in UK Police Forces and research surrounding future evolutions of wireless technologies in Europe. His interests include innovation in public and private organisations, ICTs and development, and the effective use of ICTs in small business. [Editor]

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