Encoding and Decoding in the Television Discourse

act or episode analysis bad-violent acts marked behavioural broadcasting codes and sub-codes communicative chain communicative exchange communicative process competence Connotational codes connotational domains content analysis cultural policies Cultural Studies University culture-members deep-structure defining clites denotative level differentiated dominant code dominant definition drama-entertainment Eco has recently Edgbaston elements elites ENCODING AND DECODING encoding/decoding moments Farkin's film formal genre hero hero//villain iconic sign identify ideology Industrial Relations Bill kinks lexical linguistic Literal or denotative maps mass communication message-form messages about violence meta-code misread misunderstandings moral economy negotiated code operation of codes organized political precisely priveleged position production technical infrastructure professional code programme quick draw shoot-to-kill reference-code selective perception semantic semiology semiotic perspective set of codes shoot-out simple-structure estern social structures of production Stuart Hall Centre stylized TELEVISION DISCOURSE television message televisual language televisual sign transmitted University of Birmingham unproblematic viewer violent act visual sign warrant or endorse