Getting and Spending: European and American Consumer Societies in the Twentieth CenturySusan Strasser, Charles McGovern, Matthias Judt Cambridge University Press, 13 nov 1998 - 477 pagine The developing history of consumption is not so much a separate field, as a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches in Europe and America; yet their commonalities suggest recent directions in the scholarship, raising such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. Implicitly, and sometimes explicitly, they explore the role of the historian as social, political, and moral critic. The essays discuss products, corporate strategies, government policies, and ideas about consumption. Unlike other studies of twentieth-century consumption, this book provides international comparisons. |
Sommario
The Consumers White Label Campaign of the National Consumers League 18981918 | 17 |
Consumption and Citizenship in the United States 19001940 | 37 |
Changing Consumption Regimes in Europe 19301970 Comparative Perspectives on the Distribution Problem | 59 |
Customer Research as Public Relations General Motors in the 1930s | 85 |
The New Deal State and the Making of Citizen Consumers | 111 |
Consumer Spending as State Project Yesterdayrs Solutions and Todayrs Problems | 127 |
The Emigre as Celebrant of American Consumer Culture George Katona and Ernest Dichter | 149 |
Dissolution of the Dictatorship over Needs? Consumer Behavior and Economic Reform in East Germany in the 1960s | 167 |
Consumer Culture in the GDR or How the Struggle for Antimodernity Was Lost on the Battleground of Consumer Culture | 281 |
Changes in Consumption as Social Practice in West Germany During the 1950s | 301 |
Reshaping Shopping Environments The Competition Between the City of Boston and Its Suburbs | 317 |
Toys Socialization and the Commodification of Play | 339 |
The Syndrome of the 1950s in Switzerland Cheap Energy Mass Consumption and the Environment | 359 |
Reflecting on Ethnic Imagery in the Landscape of Commerce 19451975 | 379 |
HISTORY AND THEORY | 407 |
Modern Subjectivity and Consumer Culture | 413 |
EVERYDAY LIFE | 187 |
World War I and the Creation of Desire for Automobiles in Germany | 195 |
Gender Generation and Consumption in the United States WorkingClass Families in the Interwar Period | 223 |
Comparing Apples and Oranges Housewives and the Politics of Consumption in Intenvar Germany | 241 |
The Convenience Is Out of This World The Garbage Disposer and American Consumer Culture | 263 |
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