Hotel Sales and Revenue Management Book 2.0

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iUniverse, 2008 - 148 pagine
Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome!
The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business.
Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals.
Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
 

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Sommario

Hotel Sales
1
The Habits Of Successful Hotel Salespeople Series
6
Hotel Sales Basics
16
Market Trends
45
REVENUE MANAGEMENT Th e Strategies that Guide the Hotels Revenue Maximization
62
Independent Hotels and Resorts
116
A Shot of Customer Service
128
Postscript
148
Copyright

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