Hotel Sales and Revenue Management Book 2.0iUniverse, 2008 - 148 pagine Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management! |
Sommario
Hotel Sales | 1 |
The Habits Of Successful Hotel Salespeople Series | 6 |
Hotel Sales Basics | 16 |
Market Trends | 45 |
REVENUE MANAGEMENT Th e Strategies that Guide the Hotels Revenue Maximization | 62 |
Independent Hotels and Resorts | 116 |
A Shot of Customer Service | 128 |
Postscript | 148 |
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accounts become behavior benefits blog boutique hotels budget cold calls competition Customer Relationship Management customer service seminars demand difficult discounting e-commerce eat the slow economy electronic distribution channels evaluate Expedia files fill find first forecast franchise front desk function guest habits hotel industry hotel sales person hotel salespeople hotel’s online presence hotel’s revenue impact increase independent hotels indicated influence inventory locate lower rate market segment market share marketing plan meeting planners monitor online RFP opportunity periods OTAs position profit centers property’s prospect reports reservations response revenue drivers revenue management process revenue management strategy revenue management systems review sites REVPAR rooms sales and marketing sales and revenue sales department sales process Search Engine Optimization sell specific staff Successful Hotel target Tom Peters touch points Travelocity User Generated Content what’s yield management