Lovemarks: The Future Beyond Brands
Murdoch Books, 2004 - 221 pagine
In this book, a ground-breaking book of business philosophy, the Robert's recounts the journey from products to trademarks to brands - and the need to take the next step up - to Lovemarks. Robert's lively, critical assessment of brands is engaging - and his arguement is straightforward: brands have simply run out of juice. The solution? The creation of products and experiences that have the power to create long-term, emotional connections with consumers. The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that it is not only business mavens, but those special individuals Roberts calls 'inspirational consumers' who can shape the future of commerce." - book jacket.
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LibraryThing ReviewRecensione dell'utente - fedoriv.com - LibraryThing
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business ... Leggi recensione completa