Marketing Higher Education: Theory and Practice

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McGraw-Hill Education (UK), 1 dic 2008 - 195 pagine
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This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
 

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Sommario

Putting marketing theory into practice
57
Glossary
165
References
167
Index
187
Back Cover
196
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Informazioni sull'autore (2008)

Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing's Special Interest Group in Marketing of Higher Education.

Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.

Informazioni bibliografiche