Marketing Higher Education: Theory and Practice

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McGraw-Hill Education (UK), 1 dic 2008 - 195 pagine
This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
 

Sommario

Putting marketing theory into practice
57
Glossary
165
References
167
Index
187
Back Cover
196
Copyright

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Informazioni sull'autore (2008)

Paul Gibbs: Reader in Education, Middlesex University. Chair of the Academy of Marketing Special interest group in Marketing of Higher Education.Paul is a service marketer turned academic. He has published widely in both the educational and business literature in the UK, USA and Australia.

Informazioni bibliografiche