Places: Identity, Image and Reputation

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Springer, 18 gen 2016 - 168 pagine
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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
 

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Indice

Is This About Marketing or Isnt It?
9
2 On Image and Trust
20
Cause or Effect?
31
4 Should Places Have Simple Images?
38
5 Sketches of National Image and Identity
48
6 When Does Marketing Make Sense?
84
Wheres the Link?
94
8 Brand Europe Where Next?
103
9 Public Sector Private Sector
117
10 The Media and National Image
125
11 Is This About Me? The Critical Issue of Relevance
144
12 Some Conclusions
157
Notes
161
Index
163
Copyright

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Informazioni sull'autore (2016)

SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.

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