Places: Identity, Image and Reputation
Springer, 18 gen 2016 - 168 pagine
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
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Is This About Marketing or Isnt It?
2 On Image and Trust
Cause or Effect?
4 Should Places Have Simple Images?
5 Sketches of National Image and Identity
6 When Does Marketing Make Sense?
Wheres the Link?
8 Brand Europe Where Next?
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