Places: Identity, Image and ReputationSpringer, 18 gen 2016 - 168 pagine Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. |
Sommario
1 | |
9 | |
2 On Image and Trust | 20 |
Cause or Effect? | 31 |
4 Should Places Have Simple Images? | 38 |
5 Sketches of National Image and Identity | 48 |
6 When Does Marketing Make Sense? | 84 |
Wheres the Link? | 94 |
8 Brand Europe Where Next? | 103 |
9 Public Sector Private Sector | 117 |
10 The Media and National Image | 125 |
11 Is This About Me? The Critical Issue of Relevance | 144 |
12 Some Conclusions | 157 |
Notes | 161 |
Index | 163 |
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