Socialnomics: How Social Media Transforms the Way We Live and Do Business

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John Wiley & Sons, 11 ago 2009 - 288 pagine
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.


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LibraryThing Review

Recensione dell'utente  - chsbellboy - LibraryThing

The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern ... Leggi recensione completa

LibraryThing Review

Recensione dell'utente  - KikiUnhinged - LibraryThing

Everyone should read this book as it reveals why those who are afraid of social media will get left in the dust. Leggi recensione completa


Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media Preventative Behavior 33
Chapter Three Social Media Braggadocian Behavior 43
Chapter Four Obamas Success Driven by Social Media 61
Chapter Five I Care More about What My Neighbor
Chapter Six Death of Social Schizophrenia 119
Chapter Eight Next Step for Companies and The Glass
Socialnomics Summary 239
Notes 245
About the Author 257

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Informazioni sull'autore (2009)

Erik Qualman is Global Vice President of Online Marketing for EF Education, the world's largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.

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