Strategic Marketing for Educational InstitutionsHere is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. |
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Sommario
Providing Quality Service | 31 |
Identifying and Researching Marketing Issues | 65 |
Analyzing and Adapting to the Environment | 118 |
Copyright | |
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Strategic Marketing for Educational Institutions Philip Kotler,Karen F. A. Fox Visualizzazione brani - 1985 |
Parole e frasi comuni
academic action activities additional administrators admissions advertising alumni analysis applicants approach asked attend attract benefits build called campus changes Chapter companies competition consider consumer continue cost courses customers decide decision demand determine director donors educational institutions effective efforts enrollment evaluation example expectations facilities factors faculty Figure fund give goals graduate high school Higher Education identify important improve increase institution's interest major marketing measure meet mission needs objectives offer opportunities percent performance planning position potential prepare present problems prospective questions relations require response seek segments serve shows Source specific staff steps strategy tion trends tuition understand
Informazioni bibliografiche
| Titolo | Strategic Marketing for Educational Institutions Pearson education print on demand edition |
| Autori | Philip Kotler, Philip T Kotler, Karen F. A. Fox, Karen F. Fox |
| Edizione | 2, illustrata |
| Editore | Prentice-Hall, 1995 |
| ISBN | 0136689892, 9780136689898 |
| Lunghezza | 484 pagine |
| Esporta citazione | BiBTeX EndNote RefMan |