Strategic Marketing for Educational Institutions
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
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Nessuna recensione trovata nei soliti posti.
Providing Quality Service
Identifying and Researching Marketing Issues
Analyzing and Adapting to the Environment
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