The Emerging Perspective of Service Science for Management and Marketing Research

The growth of services in every socio-economic context and on the global scene has led to increased interaction at all levels since services are based upon networks and systems that involve all interested actors; this indeed is applicable in business and social life, affecting every sector such as trade, finance, health, education, entertainment, transport, goods production and so on. In this contribution there is an attempt to introduce recent trends in service research, with particular focus to Service Science, in order to promote and diffuse worldwide its basilar scientific pillars and its scientific goals. With this aim the article starts with an introduction presenting the growing relevance of Service, continues on a deepening of the origins of Service Science in particular highlighting its numerous scientific domains and multidisciplinary perspective, suggesting its inferences upon theory and models of management and marketing disciplines.