The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945

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Oxford University Press, 2000 - 401 pagine
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'It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating' -Social History of Medicine'Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century' -Social History of Medicine'Extremely well-researched, well-written, and sobering account... the book is excellent and will appeal to a wide audience' -Business History Review'Authoritative account... many interesting details... some splendid photographs' -Times Literary SupplementThe Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
 

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Indice

The Growth of an International Cigarette Industry
3
A Product with Global Potential
19
Formation of an AngloAmerican Alliance
46
Birth of a Multinational Enterprise
81
The Impact of Conflict
116
BATin China
147
BATin India
202
Maintaining Global Leadership
241
Sir Hugos Empire
289
The Global Cigarette
331
Bibliography
348
to 4
359
Index
381
Copyright

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Informazioni sull'autore (2000)

Howard Cox is Principal Lecturer at the Business School, Professor of International Business History, Worcester Business School, University of Worcester Previous positions have included Visiting Fellow at the Centre for International Business History, University of Reading, and Visiting Lecturer at Zhongshan University, Guangzhou, China.

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