The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945
Oxford University Press, 2000 - 401 pagine
'It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating' -Social History of Medicine'Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century' -Social History of Medicine'Extremely well-researched, well-written, and sobering account... the book is excellent and will appeal to a wide audience' -Business History Review'Authoritative account... many interesting details... some splendid photographs' -Times Literary SupplementThe Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
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The Growth of an International Cigarette Industry
A Product with Global Potential
Formation of an AngloAmerican Alliance
Birth of a Multinational Enterprise
The Impact of Conflict
Africa agreement American Cigarette Industry Ardath arettes Argentina assets ATC's BAT Archive SASS BAT Bulletin BAT Co.'s BAT's became began Bonsack machine Britain British American Tobacco British tobacco Brown & Williamson Calcutta cent chairman China Chinese cigarette exports cigarette manufacturing cigarette market cigarette sales company's competition Corporation dated depot developed directors distribution Duke's expand export trade factory foreign headquarters Hong Kong ILTD Imperial Tobacco Imperial's imported India initial international cigarette investment J. B. Duke Japan Japanese kretek leaf tobacco Letter Liggett & Myers Lord Dulverton Manchuria million Monopolies Commission monopoly Murai Brothers Ogden operations ordinary shares organization Parrish Papers profits purchase Report rival Shanghai share capital shareholders Singapore Source South Southampton Archive strategy T. V. Soong Table Thomas Tobacco Company tobacco industry tobacco leaf Tobacco London tobacco manufacturing whilst York
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