The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945Oxford University Press, 2000 - 401 pagine The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. |
Sommario
The Growth of an International Cigarette Industry | 3 |
A Product with Global Potential | 19 |
Formation of an AngloAmerican Alliance | 46 |
Birth of a Multinational Enterprise | 81 |
The Impact of Conflict | 116 |
BAT at | 133 |
Managing an International Business | 140 |
BAT in China | 147 |
Competition from American and Japanese Firms | 188 |
BAT in India | 208 |
Maintaining Global Leadership | 241 |
Sir Hugos Empire | 289 |
The Global Cigarette | 331 |
Bibliography | 348 |
to 4 | 359 |
| 381 | |
Altre edizioni - Visualizza tutto
Parole e frasi comuni
acted activities Africa agreement allowed American Tobacco Archive arrangements ATC's attempt authorities BAT Co BAT Co.'s BAT's became began brands Britain British called capital cent chairman China Chinese cigarette manufacturing cigarettes company's competition concern continued Corporation created Cunliffe-Owen dated deal decision Department developed direct directors distribution Duke Duke's Dutch East Indies duties early East effectively established expand export factory firm foreign Germany held History holding Imperial imported India industry initial interests investment issued Japan Japanese leaf Letter machine manufacturing million operations ordinary organization Parrish period plant position production profits purchase region Report response rival selling Shanghai share shareholders Source South subsidiary success Table Thomas tobacco industry Tobacco London took trade transferred United World York
Riferimenti a questo libro
The Essence of Capitalism: The Origins of Our Future Humphrey McQueen Anteprima non disponibile - 2003 |
Informazioni bibliografiche
| Titolo | The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945 |
| Autore | Howard Cox |
| Edizione | illustrata |
| Editore | Oxford University Press, 2000 |
| ISBN | 019829221X, 9780198292210 |
| Lunghezza | 401 pagine |
| Esporta citazione | BiBTeX EndNote RefMan |