The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945

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Oxford University Press, 2000 - 401 pagine
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During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in thismost traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes ininternational markets. Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed avast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts-notably in China and India-and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economicdislocations of the 1930s. In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.
 

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Indice

The Growth of an International Cigarette Industry
3
A Product with Global Potential
19
Formation of an AngloAmerican Alliance
46
Birth of a Multinational Enterprise
81
The Impact of Conflict
116
BATin China
147
BATin India
202
Maintaining Global Leadership
241
Sir Hugos Empire
289
The Global Cigarette
331
Bibliography
348
to 4
359
Index
381
Copyright

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Informazioni sull'autore (2000)


Howard Cox is Principal Lecturer at the Business School, South Bank University, London. Previous positions have included Visiting Fellow at the Centre for International Business History, University of Reading, and Visiting Lecturer at Zhongshan University, Guangzhou, China.

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