The Guerrilla Marketing Handbook

Copertina anteriore
Houghton Mifflin Harcourt, 1994 - 379 pagine
At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.
 

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Copyright

Altre edizioni - Visualizza tutto

The Guerrilla Marketing Handbook
Jay Conrad Levinson,Seth Godin
Anteprima non disponibile - 1994
The Guerrilla Marketing Handbook
Jay Conrad Levinson,Seth Godin
Anteprima non disponibile - 1994
The Guerrilla Marketing Handbook
Jay Conrad Levinson,Seth Godin
Anteprima non disponibile - 1994
Visualizza tutto »

Parole e frasi comuni

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Informazioni sull'autore (1994)

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

Informazioni bibliografiche

TitoloThe Guerrilla Marketing Handbook
Guerrilla Marketing Series
AutoriJay Conrad Levinson, Seth Godin
CollaboratoreSeth Godin
Edizioneillustrata
EditoreHoughton Mifflin Harcourt, 1994
ISBN0395700132, 9780395700136
Lunghezza379 pagine
  
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