The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

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Macmillan, 2009 - 282 pagine
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Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and “Schweppervesence”) to the U.S.
* Perhaps the most famous automobile headline of all time--“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”
* “Pablo Casals is coming home--to Puerto Rico.” Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--“DOVE creams your skin while you wash.” Fifty years later, still on his original proposition that it doesn't dry your skin, Dove has become the largest selling cleansing brand in the world. Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

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THE KING OF MADISON AVENUE: David Ogilvy and the Making of Modern Advertising

Recensione dell'utente  - Kirkus

The former chairman and CEO of Ogilvy & Mather offers a portrait of the ad agency's legendary founder.Roman begins with expatriate Brit David Ogilvy, nearly 40, quietly opening his first Manhattan ... Leggi recensione completa

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Recensione dell'utente  - Not Available - Book Verdict

Roman (coauthor, How To Advertise) worked directly with David Ogilvy, a legend in the world of advertising, as CEO and chair of Ogilvy & Mather (O&M) and had his professional coming-of-age at the firm ... Leggi recensione completa

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Informazioni sull'autore (2009)

Kenneth Roman worked directly with David Ogilvy at Ogilvy & Mather for 26 years, beginning as an account executive and rising up to eventually become Chairman and CEO. He is the co-author of several books, including the bestselling business classics How to Advertise and Writing that Works, both of which are in their third editions. He lives in New York City.

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