The Power of Professionalism: The Seven Mind-Sets That Drive Performance and Build Trust
"Professional ideals build trust. And trust is the foundation for both personal and organizational success. Better professionals (and more of them) are the antidote for much of what ails the business world today ... Wiersma outlines the seven key mind-sets of trusted professionals, offering a blueprint for both individuals and organizations interested in fostering a culture of professionalism ... Professionalism is unique. It's the ladder upon which all other organizational virtues rest. That's why organizations whose members view themselves as professionals will outperform, outsmart, and outlast organizations that don't, which translates into competitive advantage"--Jacket.
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