The Role of Creative Ignorance: Portraits of Path Finders and Path Creators
Springer, 21 dic 2014 - 148 pagine
Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.
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Anthony Sher BATTLE OF LEUCTRA beauty become BlackBerry Bologna business models Carpigiani century comfort zone companies consumers corporatism countries creation creative ignorance cultural customers digital technologies discovery economic emotional entrepreneurs entrepreneurship experience experimentation exploration Facebook fact finders and path Formica future give Google Grand Unification growth happen imagination incremental innovation industry innovative entrepreneurship innovative start-ups Intel interaction Internet of Things invention iPhone Ireland Italian Italy John Harrison journey knowledge maps leads Longitude Prize man’s land manufacturing Millennium Minerva Schools open innovation opera houses opportunities Palgrave Macmillan path crea path creators path finders path finding performance perspective Piero players Portraits of Path potential proximity radio reality relational capital result Role of Creative routes science and entrepreneurship scientists social streets syndrome theatre tion today’s tourism traditional uncertainty University unknown venture visible horizon vision