The hidden persuaders

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Pocket Books, 1970 - 242 pagine

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LibraryThing Review

Recensione dell'utente  - P_S_Patrick - www.librarything.com

Vance Packard’s “The Hidden Persuaders” presents an overview of the psychological research done by the advertising industry, which it uses to influence us, often subconsciously, to think we want their ... Leggi recensione completa

LibraryThing Review

Recensione dell'utente  - Madamxtra - LibraryThing

Although I read this book many years ago, it stuck inside my head like an old familiar tune that you can’t quite place and are not sure of the words. Time and again the book’s message has resurfaced ... Leggi recensione completa

Indice

chapter page 1 The Depth Approach
1
PERSUADING US AS CONSUMERS 2 The Trouble with People
8
So Ad Men Become Depth Men
18
Copyright

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