Winning the Zero Moment of TruthWhether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win. |
Cosa dicono le persone - Scrivi una recensione
Valutazioni degli utenti
| 5 stelle |
| ||
| 4 stelle |
| ||
| 3 stelle |
| ||
| 2 stelle |
| ||
| 1 stella |
|
Google non verifica le recensioni, ma controlla e rimuove i contenuti falsi quando vengono identificati
LibraryThing Review
Recensione dell'utente - figre - LibraryThingNot necessarily a book for everyone, and not necessarily a book everyone can find. But it does provide a quick look into how people's purchasing approaches are changing. The Zero Moment of Truth comes ... Leggi recensione completa
Altre edizioni - Visualizza tutto
Parole e frasi comuni
advertisers answer APF INDIX APPENDIX APPENDIX APF INDIX APPENDIX APPENDIX APP APPENDIX APPENDIX APPENDIX average blog brand camera CHAPTER consumers conversation coupon customers decisions ENDIX APPENDIX APPENDIX experience Figure FMOT FOREWOI ORD FOREWORD FOREWORD FOREWOI ORD FOREWORD FOREWORD FOREWORD friends Google Google/Shopper Sciences Grocery happens Industry It’s kinds looking marketing MENTAL MODEL mobile phone Moment of Truth moments months MOT RATINGS ORD FOREWORD FOREWORD purchase questions RATINGS & REVIEWS Read ready rHE NEW MENTAL search engines share shelf shoppers social sources stimulus story talk tell there’s things thinking thought turn usage users WIN AT ZMOT WORD OF MOT Zero ZMOT H