Printers' Ink, Volume 98

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Decker Communications, Incorporated, 1917
 

Pagine selezionate

Sommario

in talent
90
The Story of How StreetCar Advertising Came to Be Jesse Wineburgh
105
VOLLE
122
Creating a Special Class of Salesmen to Handle Unusual Type of Customer
3
Advertising Gives Kid Leather a Quick Entry Into Changing Market 58
58
Unsplitting Those Split Infinitives Lee Anderson 64
64
Ad Writers Output Compared With That of Famous Writers 75
75
How a Drastic Law Against Flag Advertising Is Working 33
33
The Merits and Pitfalls of the Special Day Clayton A Eddy 41
41
Help the Consular Service Can Give Exporters George E Holt 49
49
Lejaren A Hiller
99
How Larkin Co Trains Its Sales Correspondents 3
3
Pointers From Building Industry on Overcoming Dull Season 17
17
Advertising When Competition Is Shut Off 25
25
61
36
The Helpful Twist in Letters to Salesmen Earl D Eddy 8
8
To Write Good Copy You Must Know Business Charles Austin Bates 17
17
Should a Dealer Concentrate on One Line? 28
28
Putting the Punch in Punchless Copy Masterpieces S E Kiser 37
37
High Prices Not Due to Number of Our Brands Says Manufacturer 45
45
True 52
52
TimeSet Policies That Help Scotts Emulsion Beat Former Quotas
106
Morris Company Increase Size of Sales Territories and Thus Reduce
25
Saturation Point Proved to Be a Bugaboo 31
31
The ScoreBoard System for Testing a Mediums Fitness 37
37
When to Add a New Product to the Line Roy W Johnson 45
45
Shocking the Trade to Get Its Attention 57
57
Klaxons Sewing Up Contract With Distributors Frowned Upon 65
65
McGraw and Hill Publishing Companies Consolidate 68
68
Prominent Automobile Leaders Say Shows Are Not Substitute
71
Barney Link Poster Advertising Power Dead 73
73
Technical Copy Goes Under the Microscope 85
85
How the Credit and Sales Departments Can Be Mutually Helpful
86
17
115
How the American Chicle Company Sold Its Salesmen on New Campaign
1
Department Stores Loom Large in Attack on National Advertising 62
62
How the Hickory Brand Was Established in the Northwest 3
3
The New Type of Advertising Man Contrasted With the Old Type 17
17
Cooperative Stores for Company Employees 33
33
Gouverneur Morris
34
The Advertising Manager and His Relation to His House 41
41
The Modern Fable of
49
Seeks to Remove PriceCutters Advantage 60
60
Strict Regulation of Political Advertising in Owen Bill 71
71
Making the Testimonial Earn Its Keep C B McCuaig 74
74
Dr A Reed Cushion Shoes to Be Advertised Nationally 79
79
Advertising Space Comes Under Trade Acceptance 82
82
Getting Results From the Farmer Sales Agent 85
85
Advertising of Gambling Devices May Come Under Postal Ban 81
81
Spotlighters and the Spotter John T McCutcheon
89
Affiliation Speakers Assail Statement Advertising Is Wobbly 37
37
Sweet Orr Co s Preliminary Campaign to Exploit New Use 45
45
Is Advertising Converting This Jobber Against His Will? 86
86
Effect of the Present International Situation on Our Export Trade 91
91
New Light on the Small Store Versus the Big Store 93
93
Hecker Cereal Company Takes Issue With Percy S Straus 100
100
Should Organize Censorship Board Now 108
108
Editorials 112
112
Naturalness of Style the Test of Effective Writing 118
118
John Galsworthy
123
Paving Brick Will Be Advertised to Farmers 124
124
69
125
Editorials 134
134
Establishing a Demand for Mattress Made of a New Material 53
53
Rice to Be Advertised in ThreeYear Campaign 59
59
How Publishers Regard Proposed Political Advertising Restrictions 65
65
Commerce Association Doubles Membership With Help of Advertising 75
75
Selling Ad Copy to the Man Who Pays the Bills 77
77
A N A Starts Campaign to Prove Advertising an Economy to
80
Keisers Guarantee to Dealer and How It Works 83 33
83
The Manufacturer Who Doesnt Object to PriceCutting 87
87
Compensation Plan for Salesmen to Get New Dealers and Lengthen
89
Beware the Adjective in Seeking a TradeName 97
97
With Orders Pouring In Why Advertise? Edward S LaBart 99
99
Editorials 105
105
Editorials 110
110
The Little Schoolmasters Classroom 112
112
Champions Some Common Errors in Copy E M Paget 114
114
Editorials 118
118
Printers Inks FourYear Record of February Advertising 120
120
The Little Schoolmasters Classroom 124
124
Editorials
4
Robert W Chambers
58
The MoonMaker
77
The Winning Fight of Newspapers Against Inaccuracies 90 90
90
Uncle Sam to Conduct Advertising Probe Abroad 116
116
Advertising in Monthly Magazines for March 125
125
The Little Schoolmasters Classroom 132
132
Selling Stunts That Hold the Buyers Interest Charles Kaye 85
Has Idealized Mens Style Figure Outlived Its Usefulness? R A Brown 104
104
Editorials 106
106
Printers Inks FourYear Record of January Advertising 114
114
Editorials 126
126
The Little Schoolmasters Classroom 120
132
From the Advertisers Weekly
134

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Informazioni bibliografiche

TitoloPrinters' Ink, Volume 98
EditoreDecker Communications, Incorporated, 1917
Provenienza dell'originalela University of Michigan
Digitalizzato1 giu 2007
  
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