Information Technologies and Social Orders

The history of human society, as Carl Couch recounts it in his speculative final book, is a history of successive, sometimes overlapping information technologies used to process the varied symbolic representations that inform particular social contexts. Couch departs from earlier "media" theorists who ignored these contexts in order to concentrate on the technologies themselves. Here, instead, he adopts a consistent theory of interpersonal and intergroup relations to depict the essential interface between the technologies and the social contexts. He emphasizes the dynamic and formative capacities of such technologies, and places them within the major institutional relations of societies of any size. Social orders are viewed in these pages as inherently and reflexively shaped by the information technologies that participants in the institutions use to carry out their work. The manuscript was nearly complete in draft at the time of Couch's death. He has left a bold, synthetic statement, reclaiming the common ground of sociology and communication studies and articulating the indispensability of each for the other. With admirable scope, across historical epochs and cultures, he shows in detail the transformative power of information technologies. While the author hopes that a humane vision comes with each technological advance, he nonetheless describes the numerous instances of mass brutality and oppression that have resulted from the oligarchic control of those technologies. Couch's theory and substantive analysis speak directly to the interests of historians, sociologists, and communication scholars. In its review, Contemporary Sociology said: "The volume is full of smart insights and valuable information, a fitting final effort for a scholar of great distinction." Carl J. Couch was professor of sociology at the University of Iowa and was president of the Society for the Study of Symbolic Interaction which he helped to establish, and is known as the creator of the New Iowa School of Symbolic Interaction. He died in 1994. The Carl Couch Center for Social and Internet Research was established in his memory. David R. Maines is chairperson at the Department of Sociology and Anthropology, Oakland University, and editor of the Communication and Social Order series. Shing- Ling Chen is assistant professor of mass communication at the University of Northern Iowa.