Managing Activism: A Guide to Dealing with Activists and Pressure Groups

Copertina anteriore
Kogan Page Publishers, 2001 - 152 pagine
International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.
 

Cosa dicono le persone - Scrivi una recensione

LibraryThing Review

Recensione dell'utente  - qubex - LibraryThing

A fairly unique topic, well explained. Leggi recensione completa

Indice

IV
1
V
4
VIII
5
IX
7
XI
8
XII
17
XIII
19
XVI
20
LXIX
72
LXX
73
LXXII
74
LXXIII
81
LXXIV
82
LXXVII
83
LXXVIII
84
LXXIX
85

XVIII
21
XIX
22
XXII
24
XXIII
25
XXIV
26
XXV
27
XXVII
28
XXVIII
30
XXX
31
XXXI
32
XXXIII
34
XXXVI
35
XXXVIII
36
XXXIX
37
XL
38
XLI
42
XLII
44
XLV
45
XLVI
46
XLIX
47
LI
48
LII
49
LIII
50
LVI
62
LVII
63
LVIII
64
LIX
65
LXII
66
LXIII
67
LXIV
68
LXV
69
LXVI
70
LXVIII
71
LXXX
91
LXXXI
93
LXXXIV
94
LXXXV
95
LXXXVI
100
LXXXVII
102
LXXXVIII
104
XC
105
XCI
106
XCII
107
XCV
108
XCVI
109
XCVII
111
XCVIII
113
XCIX
121
C
123
CI
124
CIV
128
CV
130
CVI
131
CVII
132
CVIII
133
CIX
134
CX
136
CXII
138
CXIII
139
CXV
142
CXVI
143
CXVII
144
CXIX
145
CXX
146
CXXI
148
Copyright

Parole e frasi comuni

Informazioni sull'autore (2001)

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

Informazioni bibliografiche