And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
McGraw Hill Professional, 11 feb 2003 - 256 pagine
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald
A witty and frank look at the ad biz from one of its most respected voices
Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.
In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.
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CHAPTER 1 RULES ARE MADE TO BE OBSERVED
CHAPTER 2 ORIGINAL SIN
CHAPTER 3 APROPOS OF SOMETHING
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX
CHAPTER 5 OGILVY WAS WRONG
CHAPTER 6 BE MY GUEST
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ
CHAPTER 8 HOLD THE SLEAZE PLEASE
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME
CHAPTER 10 GO FORTH AND ADVERTISE
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Visualizzazione brani - 2004