Handbook of Political MarketingSAGE Publications, 13 ago 1999 - 792 pagine This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics. |
Sommario
Generating Effective | 3 |
The Marketing Colonization of Political Campaigning | 41 |
A Conceptual Framework for Political Marketing | 55 |
Copyright | |
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign ... Daniel M. Shea,Michael John Burton Visualizzazione estratti - 2006 |
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images Bruce I. Newman Anteprima non disponibile - 1999 |