The Community Newspaper: Its Promise and Development, Volume 10D. Appleton, 1923 - 378 pagine |
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The Community Newspaper: Its Promise and Development, Volume 10 Emerson Pitt Harris,Mrs. Florence Harris Hooke,Florence Harris Hooke Visualizzazione completa - 1923 |
The Community Newspaper: Its Promise and Development, Volume 10 Emerson Pitt Harris,Mrs. Florence Harris Hooke,Florence Harris Hooke Visualizzazione completa - 1923 |
Parole e frasi comuni
50 cents advantage adver advertising columns advertising medium advertising rates advertising space agate line appeal attitude attractive average Brooklyn Eagle building buyer cent CHAPTER charge Chicago Daily church advertising circulation classified advertising classified space consumer coöperation copy cost dealer desire developed dollars earnings Eastham editor especially expense fact feel furnish give given idea important inch instinct intelligence interest jitneys journalism less lisher Littleton living Macy's material Menominee ment merchandising merchants Montclair national advertisers needs newspaper nomic opinion paid space paper possible practical printed profit public service publisher question readers reason Rent retail salesmen sell Sioux City social sold solicitor sort story Street subscribers subscription suburban suggestions sumer things tion tising town's townsman University of Oregon vertising vidual want ads write
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Pagina 63 - Now, God be thanked who has matched us with His hour, And caught our youth, and wakened us from sleeping, With hand made sure, clear eye and sharpened power, To turn, as swimmers into cleanness leaping, Glad from a world grown old and cold and weary...
Pagina 59 - Ship me somewheres east of Suez, where the best is like the worst, Where there aren't no Ten Commandments an...
Pagina 7 - ... tendencies of our nature. This is the peculiar merit and efficiency of the complex motives that arise from the group spirit; they bring the egoistic self-seeking impulses into the service of society and harmonise them with the altruistic tendencies. The group spirit secures that the egoistic and the altruistic tendencies of each man's nature, instead of being in perpetual conflict, as they must be in its absence, shall harmoniously co-operate and reinforce one another throughout a large part...
Pagina 108 - We are not only gregarious animals, liking to be in sight of our fellows, but we have an innate propensity to get ourselves noticed, and noticed favorably, by our kind. No more fiendish punishment could be devised, were such a thing physically possible, than that one should be turned loose in society and remain absolutely unnoticed by all the members thereof.
Pagina 255 - Second—To furnish such information for prospective advertisers and to make market investigations which may be general in scope and applicable to many accounts, but to insist that the identity of the proposed advertiser be made known before reporting information compiled on a specific line. Third—To endeavor to educate the dealer in better merchandising methods and to insist that advertised goods be furnished customers rather than "just as good
Pagina 55 - The instinctive impulses determine the ends of all activities and supply the driving power by which all mental activities are sustained...
Pagina 362 - ... good stories" or upon editorial policy. 13. We will deal by all persons alike so far as is humanly possible, not varying from the procedure of any part of this code because of the wealth, influence, or personal situation of the persons concerned, except as hereinafter provided.
Pagina 60 - Flaxman is gone,1 and we must soon follow, every one to his own eternal house, leaving the delusions of Goddess Nature and her laws to get into freedom from all the laws of the numbers — into the mind, in which everyone is king and priest in his own house.
Pagina 361 - We regard journalism as a precise and a learned profession, and it is therefore the second part of this code that: 6. By study and inquiry and observation, we will constantly aim to improve ourselves, so that our writings may be more authentic, and of greater perspective, and more conducive to the social good. 7. We will consider it an essential in those we employ that they not merely be of ethical attitude, but reasonably equipped to carry out their ideals. 8. We will make care our devotion in the...
Pagina 255 - To encourage adequate merchandising by supplying data, maps, route lists to the trade for the use of salesmen of the manufacturer or advertiser who has made a bona fide contract for advertising space.