Practical Radio Writing: The Technique of Writing for Broadcasting Simply and Thoroughly ExplainedLongmans, Green and Company, 1938 - 308 pagine |
Dall'interno del libro
Risultati 1-3 di 26
Pagina 265
... advertisement is misleading , there shall be taken into account ( among other things ) not only representations made ... advertising practices . Listeners are more 9. Avoid superlatives in commercial credits . They will sound weak when ...
... advertisement is misleading , there shall be taken into account ( among other things ) not only representations made ... advertising practices . Listeners are more 9. Avoid superlatives in commercial credits . They will sound weak when ...
Pagina 298
... Advertising Agency The advertising agency is the principal market for radio scripts sponsored by national advertisers . Only a few manu- facturers handle the details of advertising through their own offices . The majority of prospective ...
... Advertising Agency The advertising agency is the principal market for radio scripts sponsored by national advertisers . Only a few manu- facturers handle the details of advertising through their own offices . The majority of prospective ...
Pagina 302
... advertising or program agency executives , or by a prospective sponsor . Before a sponsor decides finally on a radio series , he is likely to have heard from five to seventy- five or more " auditions " of possible programs . When a ...
... advertising or program agency executives , or by a prospective sponsor . Before a sponsor decides finally on a radio series , he is likely to have heard from five to seventy- five or more " auditions " of possible programs . When a ...
Sommario
2 CONSIDERATIONS IN PLANNING A PROGRAM | 1 |
THE MECHANICS OF RADIO Drama | 3 |
THE ORIGINAL RADIO DRAMA | 4 |
Copyright | |
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Practical Radio Writing: The Technique of Writing for Broadcasting Simply ... Katharine Seymour,John Tilden Waite Martin Visualizzazione estratti - 1938 |
Practical Radio Writing: The Technique of Writing for Broadcasting Simply ... Katharine Seymour,John Tilden Waite Martin Visualizzazione estratti - 1938 |
Practical Radio Writing: The Technique of Writing for Broadcasting Simply ... Katherine Seymour,John Tilden Waite Martin Anteprima non disponibile - 2013 |
Parole e frasi comuni
action actors AD LIB adaptation advertising Alice ANNOUNCER appeal ATWOOD audience Aunt Jane basic Big Ben Chime Blake boarding house broadcasting company CALDWELL Captain Cavalcade of America Chapter characters CHIEF CHASE Chime Alarm Chingachgook comedy commercial credits Cooper CORA Dan McCarthy dialogue door DORIS dramatic programs effective electricity entertainment fact FADING FARADAY fire forms of presentation FRANKLIN GALVANI GOLIGHTLY grams guests half-hour HAWKEYE hear heard HEYWARD HOLMES idea important interest interview James Fenimore Cooper Jim Stebbins Jimmy Magua material medium microphone Miss McDonald musical program narrator National Broadcasting Company novel ORCHESTRA personality Peter Pettigrew plot radio director radio drama radio dramatist radio program radio writer rehearsal ring river scene serial sound sound-effects speech SPIER sponsor Sport stations story studio successful Susan talk tell Thales theme Thomas tion Uncas voice WHISPER written