The Waste Makers, Pagina 119D. McKay Company, 1960 - 340 pagine |
Sommario
City of the Future? | 3 |
The Nagging Prospects of Saturation | 10 |
Growthmanship | 20 |
Copyright | |
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advertising Advertising Age Ameri American antifreeze appliance areas automobile automotive average become began brand British Standards Institution businessmen buyer cars cent challenge Cheskin cities citizens color Colston Warne commercials Consumers Union consumption cost create obsolescence customers dealers decade Detroit developed dollars durability economy electric engineers explained Federal feel Fortune magazine furniture growing growth Harley Earl hedonism Home Furnishings Daily Hotpoint hundred increase industry Joseph Wood Krutch journal late fifties living look machines major makers manufacturers marketers material ment millions models motorcar Motors mufflers nation obsolescence of desirability offered owners package planned obsolescence population problem promote prosperity radio refrigerators replacement reported rugs Sales Management seems selling sold spending standards strategies sumer teen-agers things tion tire trade trade-in trend United Vance Packard waste Whirlpool Corporation York