Fashion Buying: From Trend Forecasting to Shop FloorBloomsbury Publishing, 6 ago 2020 - 176 pagine Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students. |
Sommario
Fashion buying approaches | |
Retail environments and the buyer | |
Kate Ruque Luxury Fashion Buyer | |
2 | |
Altre edizioni - Visualizza tutto
Fashion Buying: From Trend Forecasting to Shop Floor David Shaw,Dimitri Koumbis Anteprima limitata - 2013 |
Fashion Buying: From Trend Forecasting to Shop Floor David Shaw,Dimitri Koumbis Anteprima limitata - 2017 |
Fashion Buying: From Trend Forecasting to Shop Floor David Shaw,Dimitri Koumbis Anteprima non disponibile |
Parole e frasi comuni
accessories Alice Wu and/or Bloomsbury Publishing Plc buyer and merchandiser Buyers need buying and merchandising buying offices buying plan buying teams Capsule Show Chapter color communication company’s consumer Corporate social responsibility create delivery demographics department stores designers ensure fabric fashion buyers fashion buying fashion industry fashion retailer Fashion Week fast fashion Feral Childe final range Forever 21 garment Gerber Technology Getty Images global Images important individual initial international fashion Internet KPIs Kristen Lucio lines look manufacturing markdowns markup meet menswear merchandise planning offer overall potential Primark private label product categories profit promotional purchase QR codes relationships retail organization retailer’s samples season’s range seasonal buying selection selling shops smartphones social media sourcing specific style suppliers supply chain target textile trade types typically understand vendors visual merchandising teams women’s womenswear yarn YuniquePLM