Prada, Parte 1Fondazione Prada, 2001 - 600 pagine In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S, M, L, XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth. |
Parole e frasi comuni
ada Donna COLLEZIONE Amale Andraos aura BEVERLY HILLS BOCA RATON brand Broadway Bruce Mau Design c/o Neiman Marcus c/o Saks CASHIER 1.8 closet Concept CUSTOMER CARD customer database DISPLAY Diversità Donna COLLEZIONE 2401 epicenter epicenter store fashion show FLOOR FOAM Guggenheim H96 PANTALO ada_Donna Holt Renfrew Hommert HONGKONG Hotel inventory database Isetan jacket Jens Hommert LONDRA Luxury marchio Markus Schaefer Media Stage MILANO Mitsukoshi MIUCCIA PRADA Museum negozi Neiman Marcus SAN Ole Scheeren OMA/AMO Rem Koolhaas Park Peep Show PORTO CERVO Prada Friend PRADA PRADA PRADA.COM può PUSAN Rem Koolhaas RFID TAG RODEO DRIVE room Touch screen SEOUL Servizio sf LOBBY area sf shelf Shinjuku shirt SHOPWINDOW SINGAPORE spaces spazio St East St Street staff device STAFF MECHANICAL STORAGE CIRCULATION Street Broadway Street Street Takashimaya TOKYO TOKYO Shinjuku Isetan TOKYO TOKYO Triptych ubiquitous screen Via Spiga VIP AREA VIP.web log VIP.notes WAYNE KOESTENBAUM YORK