Prada, Parte 1
Fondazione Prada, 2001 - 600 pagine
In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S, M, L, XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.
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Parole e frasi comuni
ada Donna COLLEZIONE Amale Andraos AREA CASHIER DRESSING aura Avenue brand Broadway Bruce Mau Design c/o Neiman Marcus c/o Saks closet Concept CUSTOMER CARD customer database DISPLAY Diversità Donna COLLEZIONE 2401 DRESSING VIP AREA DUMB-WAITER area epicenter store fashion show FLOOR FOAM Gallery Guggenheim Guggenheim Museum H96 PANTALO ada Holt Renfrew HONGKONG Hotel inventory database Isetan jacket Jens Hommert LOBBY area log VIP.web log LONDRA Luxury M65 PANTALO marchio Markus Schaefer Media Stage MILANO Mitsukoshi MIUCCIA PRADA Museum negozio Ole Scheeren OMA/AMO Rem Koolhaas PANTALO ada Donna Park PATRIZIO BERTELLI Peep Show PORTO CERVO PRADA.COM può PUSAN Rem Koolhaas RFID TAG RODEO DRIVE SALES AREA CASHIER SEOUL Servizio sf shelf Shinjuku shirt SHOE SINGAPORE spaces spazio St Street staff device STAFF MECHANICAL Street Broadway Street Street Takashimaya TOKYO TOKYO Shinjuku Isetan Triptych ubiquitous screen UOMO COLLECTION Via Spiga VIP.profile VIP.store log VIP.store log VIP.web YORK